“Watch Your Language!”: Word Choice in Library Website Usability

Many academic libraries conduct extensive user studies when redesigning their websites, considering characteristics such as design features, information architecture, and link and information placement. One of the less studied aspects impacting library website usability is choice of language. This article presents the results of a usability study conducted at a small Canadian academic library that assessed the impact of word choice on user interactions with its library website. The author provides an overview of the relevant literature and explores the role that word choice, especially on a library website’s home page, can play in user experience